In this new episode of 'Narratives of Purpose’, host Claire Murigande delves into the world of Femtech and women's health with Marija Butkovic, the founder and CEO of Women of Wearables (WoW). Marija shares her journey from a commercial lawyer in Croatia to leading a global organization that supports female innovators in wearable tech and health tech. The discussion covers the significance of Femtech, the challenges women face in the health industry, and the importance of creating targeted health solutions for women. Marija also highlights the various ways WoW connects and supports its community, the role of investment in advancing women's health, and the future vision for WoW. Marija encourages aspiring entrepreneurs and investors to recognize the untapped potential within the Femtech sector and to actively take part in this evolving ecosystem.Be sure to visit our podcast website for the full episode transcript. RELEVANT LINKS:More about Women of Wearables (WoW) at this websiteFollow WoW: LinkedIn | X | InstagramConnect with our guest Marija Butkovic: LINKEDINRead our Women's Health articles: blog postsFollow our host Dr. Claire Murigande: WEBSITE | LINKEDINFollow us: LinkedIn | Instagram Connect with us: narrativespodcast@gmail.com | subscribe to our news Tell us what you think: write a review This second part of our Women's Health series is supported by We Shape Tech.CHAPTERS:00:00 Welcome to Narratives of Purpose00:34 Introduction to Women's Health Issues01:10 Meet Marija Butkovic: Founder of Women of Wearables03:31 Marija's Journey and the Birth of Women of Wearables05:59 The Evolution and Impact of Femtech16:37 Challenges and Opportunities in Femtech Investment22:09 The Role of Communities and Networks24:27 Future Vision for Women of Wearables29:10 Advice for Aspiring Entrepreneurs34:48 Conclusion and Final Thoughts