Full transcriptJonnie Cahill has served as CMO of Heineken USA since 2018, overseeing the marketing for some of the world’s biggest beer brands, including Heineken, Dos Equis and Tecate. He also worked on their alcohol-free beer, Heineken Zero, including a Super Bowl TV spot starring Paul Rudd as Ant-Man from the Marvel Cinematic Universe.On this episode of Building Better CMOs, Cahill tells MMA Global CEO Greg Stuart why live experiences are an underrated form of marketing; makes the case for marketers to be both "disciplined and driven," all the time; and issues what should be the First Commandment of marketing: Buy the idea, not the execution.Follow or subscribe to Building Better CMOsLeave a 5-star rating on Apple PodcastsLinks: Jonnie's LinkedIn Greg's LinkedIn Greg's Twitter Heineken's Super Bowl ad The "riveting viking saga" ad for Heineken Silver This episode was produced and edited by Eric Johnson from LightningPod.fm.