Haleon’s Katie Williams compares marketing to the scientific method

The Big Impression

EpisodeFeb 22, 202326m

Haleon’s Katie Williams compares marketing to the scientific method

The Big Impression

EpisodeFeb 22, 202326m

Haleon U.S. CMO Katie Williams talks about building the brand after GSK split its consumer health care business into Haleon, which includes brands like Advil, Theraflu, and ChapStick. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

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The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.

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