Should you aim to close clients in two calls, or one?The debate as to whether one or two call closing is the best practice has been going on for some time now. I’ve personally conducted 2200 discovery calls (my business partner recently counted) and I’ve followed a specific model for all of them, averaging out a 40% closing rate over my career. Hopefully this video helps you out and brings some clarity.
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Welcome to the Imperium Podcast! The majority of you who have stumbled across this podcast probably view client acquisition as a major bottleneck. It's safe to say that after scaling 2 businesses to multiple 7 & 8 figures, client acquisition, business, mindset, client delivery, etc is something that hasn't been a problem for me for a very long time. This podcast is all about how to eliminate client acquisition as a bottleneck, sign more clients, make more money & have a ton of fun doing so. In the past 7 years, I've signed well over 3000+ B2B clients across my marketing & consulting agency & in this podcast, I am...