Eugene is a Chek Institute certified holistic health coach who specializes in fat loss and operates TrufkinAthletics.com He is also the author of the book “Anti-factory Farming Shopping Guide.” We get into the truth about grass-fed, cage-free and USDA organics. This episode taught me a lot about things I thought I already knew in regards to food and farming practices. We don’t just explore the problems that are out there, we also discuss possible solutions from an everyday consumer standpoint and we also get into the challenge of being a conscious business owner in the farming industry. Show notes in order of appearance: Last Oh Shit moment for Eugene Trufkin. Eugene talks about growing up on an off-the-grid farm in Ukraine Eugene’s wake up moment about the truth about food and farming Grass-fed and grain-fed Omega 6 Vs. Omega 3 ratios in grass-fed vs grain-fed meat Omega 6:3 ratios and their relationship to cancer, Alzheimer's and other debilitating diseases It’s impossible to find healthy food Competition for farmers to produce up to demand How meat and vegetable distribution works between large scale companies like Tyson, the grocery stores and its relationship to farmer demands How this relationship affects the food you're eating Is organic truly expensive? Why switching to a clean food diet actually fills you up more and helps you lose weight/fat Eggs: the truth about organic, cage-free, and pasture-raised 1955: Factory Farming Possible solutions for sustainable farming How to be a conscious eater and consumer.  Consumer resources   Check out Eugene Trufkin’s book Anti-factory Farm Shopping Guide, visit Trufkin Athletics and find Eugene on Instagram.  Connect with Sebastian on Instagram SebastianNaum.com