"Social Audio" has been one of the audio buzz terms of 2021 and that looks set to continue in 2022. Facebook, Twitter, Spotify and Clubhouse are just some of the big names who have looked to explore the space over the last 18 months with audio creators around the world looking at how they can use the tools created to increase engagement and improve discoverability.On this episode of Voiceworks: Sound Business; Jim Salveson talks to Ann Charles. Ann is an expert in audio production and it's accompanying technology. She is also an expert coach for all things sound and is one of the brains behind Radio TechCon (The UK radio and audio industry’s technical and engineering conference).In this interview, Ann talks about the past, present and future of Social Audio and the challenges it faces. She also discusses how audio producers can unlock the power of social media to help grow their audiences now and talks about "Audio Objects" a (relatively) new development in the sound industry that could be the future of audio production.You can find more about Ann and her work (as well as details of the free "Socially Sharing Sound" course she mentions on the podcast via her website https://anncharles.tv/ (along with load more useful stuff) and you can follow her on Twitter via @sparkyanncIf you want to learn more about sound or find out how Voiceworks can help you unlock the power of audio at www.voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices