Send us a textIn this episode of the Badass Women in Business podcast, Aggie and Cristy chat with Jen Sugermeyer, Founder & CEO of ATA Cosmetics, to explore her inspiring journey from IT leadership to the beauty industry. Jen shares how her career shift allowed her to pursue her passion for creating impact, which led to the founding of ATA Cosmetics. She discusses her patented innovation, the Jade Applicator, a skincare and makeup tool that is changing the way we approach beauty routines.Jen’s story is rooted in personal development, having authored three books on confidence, boundaries, and the RESET method. Her work has been featured on major outlets like FOX, NBC, ABC, Entrepreneur, and Recovery Today Magazine. Jen opens up about overcoming obstacles, staying true to her unique vision, and embracing individuality as a key to success.Throughout the episode, Jen provides actionable advice on how to turn ideas into reality, build confidence, and push through the inevitable "no's" that come with any entrepreneurial journey. She emphasizes that everything you need to succeed is already within you, encouraging listeners to trust themselves and their vision, no matter the challenges.Takeaways:Embrace your true identity and lean into authenticity.Overcome limiting beliefs and align your personal and professional life.Explore personal finances and the wealth gap to empower women.Manifestation and human design can support personal and professional growth.Find your superpower and use it to scale your business.Understand how societal conditioning can create limiting beliefs for women.Spreadsheets and financial projections can be empowering tools.Wealth should be viewed holistically, considering various factors.Practical advice for those on the edge of entrepreneurship and those feeling lost in business.Chapters: 00:00 - Introduction and Welcome00:25 - Embracing Authenticity: Finding Your True Identity06:30 - From IT to Cosmetics: Navigating Career Transitions19:09 - Personal Finances and the Wealth Gap: Empowering Women23:42 - Manifestation and Human Design: Tools for Growth27:55 - Scaling Your Business with Your Superpower30:09 - Breaking Free from Limiting Beliefs35:08 - Empowering Women Financially38:17 - The Power of Spreadsheets40:33 - Wealth Beyond Money49:08 - Advice for Aspiring EntrepreneursConnect with Jen: ATA CosmeticsFacebookTikTok--- Subscribe and ReviewIf you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to Badass Women in Business wherever you get your podcasts. Stay badass. Stay bold. Build it your way. Keep up with more content from Aggie and Cristy here: Facebook: Empowered Women Leaders Instagram: @badass_women_in_business LinkedIn: ProveHer - Badass Women in Business Website: Badasswomeninbusinesspodcast.com Athena: athenaac.com