In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Principal Consultant of C-Squared Professional Consulting, Craig Cooke. Craig has been at the helm of a successful digital marketing agency for over two decades, honing his expertise in marketing communications, brand development, and leadership. But what truly sets him apart is his passion for Chinese medical qigong, a practice he's integrating into his consulting work. As he pursues a doctorate in Chinese energy medicine, Craig is on a mission to offer a unique perspective that blends business and holistic well-being. Craig shared how qigong has been a transformative force in his life. Running a company for 26 years is no small feat, and the stress and responsibilities that come with it can be overwhelming. However, through qigong, Craig found the balance and clarity needed to navigate the complexities of business leadership. He even demonstrated a simple yet powerful qigong exercise called "pulling down the heavens," which integrates mind, body, and breath to foster inner harmony. Craig emphasized the importance of personal experience in understanding the true benefits of these practices. It's not just about the theory; it's about feeling the positive impact on one's well-being and performance. Craig's vision extends beyond his current consulting work. Post-exit, he aspires to create and share content that inspires and empowers others to reach their full potential. His book, "Business Kung Fu: Modern Strategy, Ancient Truth," is a testament to this vision. Aimed at entrepreneurs, the book distills lessons and principles from his journey in Chinese kung fu and how they can be applied to the entrepreneurial experience. Key Points from the Episode: Introduction of Craig Cooke and his background Craig's consulting focus areas Craig's passion for Chinese medical qigong and its integration into his consulting work Explanation of the practice of qigong and its benefits Discussion on the value of meditation and qigong Craig's post-exit plans and desire to inspire and empower others Overview of Craig's book "Business Kung Fu" and its relevance to entrepreneurs About Craig Cooke: Craig Cooke is a visionary entrepreneur who pioneered the "digital first" approach, establishing RhythmNet.com with a mere $1,300 and an Apple computer alongside college friends. His strategic insight into internet dynamics predated today's commonplace digital terms. After overcoming numerous challenges, Craig successfully positioned and sold "Rhythm" to a premier digital creative agency in 2019. Serving as CEO for over three years, he completed a remarkable 26-year stint at the company. Craig's leadership at Rhythm® included collaborations with notable brands like American Honda Motors, Beats by Dr. Dre, ZO Skin Health, Irvine Company, The Travel Corporation, Segway, U.S. Bank, FivePoint, Online Trading Academy, Allergan, Abbott Labs, Takeda Pharmaceuticals, and various other B2C and B2B entities. His enduring legacy is marked by navigating Rhythm through evolution, showcasing adaptability and resilience in the ever-evolving digital space. About  C-Squared Professional Consulting: C-Squared Professional Consulting stands as a pinnacle in delivering comprehensive business leadership, brand strategy, and marketing communications solutions, particularly emphasizing digital experiences. The consultancy seamlessly integrates expert knowledge with dynamic practices, ensuring clients achieve peak performance while maintaining harmony in both professional and personal spheres. Specializing in fostering optimal collaboration, C-Squared imparts strategic insights and infuses energy into its methodologies. By combining precision in business strategies with a keen understanding of the digital landscape, C-Squared empowers clients to navigate the complexities of modern business environments. The consultancy's commitment to synchronizing professional and personal success underscores its role as a valuable partner for organizations seeking elevated leadership and strategic positioning in today's dynamic market. Links Mentioned in this Episode: Want to learn more? Check out  C-Squared Professional Consulting website at https://csquaredpro.io/ Check out Craig Cooke on LinkedIn at https://www.linkedin.com/in/craigcooke/ Check out Craig Cooke on Instagram at https://www.instagram.com/craigcooke/ Check out Craig Cooke on Twitter at https://twitter.com/craigcooke Check out Craig Cooke on Facebook at https://www.facebook.com/chilefarmer/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.