Old Bay Seasoning is a hallmark of mid-Atlantic food culture. The yellow and red branding has stood the test of time, and remained unshakably present in grocery stores across the country. It's sprinkled on seafood, fries, and even used in ice cream. But despite its renowned fame and recognition, very few people actually know the man behind this iconic seasoning and his battle with the spice industry. Reporter Claudia Rosenbaum digs into the the David-and-Goliath origins of Old Bay Seasoning, and how the spice blend has endured today.Take our season 8 survey to get a 30% off coupon code at the America's Test Kitchen online shop.A note from our sponsors:Listeners get 15% off of their first order at porterroad.com/proof.Get high quality cured meats and charcuterie in stores and online at Veroni USA.Use code ATK15 for 15% off on OXO.com.Visit nakedwines.com/summerproof for $100 to spend on wine.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices