Today's conversation is one I've been anticipating for a long time! Seth Godin's work as an entrepreneur, author, and teacher has massively shaped the trajectory of my business, and I'm excited to share his newest book, The Song of Significance. Seth is also the author of 20 best-selling books and the visionary founder of Akimbo, an online workshop designed to transform your leadership. In this conversation, Seth imparts invaluable lessons on why hustle culture falls short and reveals why significance is the ultimate aspiration in life. We delve into the essence of being a leader versus a manager, uncover why business culture is more important than ever, and give practical tips on how you can make an impact through your work. This episode will shift your perspective and propel you toward a life of profound meaning. BPN Key Lime Protein: ⁠https://bit.ly/bpnkeylime⁠ (code NICKBARE10 to save 10%) Follow for more:  IG: https://www.instagram.com/nickbarefitness/ YT: https://www.youtube.com/@nickbarefitness Keep up with Seth here: Website: https://www.sethgodin.com/  IG: https://www.instagram.com/sethgodin/ Seth’s new book - The Song of Significance: https://geni.us/pdnqnz Topics: (00:00) Intro (1:36) The Song of Significance (4:54) Why Seth wrote his new book (6:55) Hustle culture is a trap (8:19) Culture amplifies enrollment (11:09) Maintaining culture in a digital workspace (12:50) What employees truly desire (15:43) New perspective on turnover (20:52) Scaling isn’t the point (26:23) Choosing surveillance or trust (30:42) Leaders vs. managers (33:51) Teaching through tension (37:30) Organization commitments (41:34) Significance matters most