This week we discuss the Nelk Boy's new venture - Happy Dad Seltzer and talk about how they are following a similar strategy to Disney. If you want a visual reference for the episode, just search Walt Disney's synergy map from 1952. if you want creator news delivered straight to your inbox every tuesday and friday, subscribe at http://www.thepublishpress.com Learn more about your ad choices. Visit megaphone.fm/adchoices