Outside of technology, Lars Grønnegaard is an avid cyclist. He stats that if you've been to Copenhagen, where his from, you would know that a lot of people do cycling. He is into road or mountain biking, along with Alpine Skiing - but he does the latter outside of Denmark, in Norway or South Austria. He is a family man, with 3 kids, and he takes his kids cycling with him. Along side of this, he likes to cook for his family. He claims he has a full life, between a startup, family, children and hobbies - and he needs no more.Prior to his current venture, Lars was primarily a product guy. And in running product, he cared deeply about the impact that strategic business moves made on the business. He also saw that claiming revenue was less empirical, creating human error and bias. After not finding a solution to solve his problem, he decided to create a platform to find out the truth around revenue data.This is the creation story of Dreamdata.Find out more about B2B Attribution here: https://dreamdata.io/b2b-attributionSponsorsImmediateOrbitPostmarkStytchVerb DataWebapp.ioLinksWebsite: https://dreamdata.io/LinkedIn: https://www.linkedin.com/in/larsgroennegaard/Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy