Got a company or a product or a website you need to name? Well, be wary of the potential pitfalls: trademark disputes; pronounceability; being mistaken for a dead body… Name developer Nancy Friedman explains how she helps companies find the right names, and why so many currently end in ‘-ify’. Plus: The Allusionist’s origin story, with Roman Mars. Read Nancy’s excellent blog about naming and trends in the language of commerce at http://nancyfriedman.typepad.com. There’s more about this episode at http://theallusionist.org/brands. Greet me at http://twitter.com/allusionistshow and http://facebook.com/allusionistshow.Support the show: http://patreon.com/allusionistSee omnystudio.com/listener for privacy information.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.