In this episode, I chat with Leigh Sembaluk, the CEO and founder of Preception, a company focused on training and measuring spatial awareness, decision-making, and speed of thought in athletes. We dive into his journey from being a footballer and coach to launching a tech company, building both hardware and software to improve player performance.Leigh also shares insights into Pro Instinct, their mobile app, and how it’s being used to eliminate barriers for youth athletes and beyond. From lessons learned through hardware development to the importance of fostering youth talent, this episode is packed with valuable takeaways for athletes, coaches, and tech enthusiasts alike.LinkedIn Profile - https://www.linkedin.com/in/leighsembaluk/Preception - https://preception.io/Pro Instinct - https://www.proinstinctapp.com/Chapters:00:35 - What is Preception and Pro Instinct? 02:45 - How Pro Instinct Evolved During COVID 05:10 - Leigh’s Transition from Athlete to Tech Founder 08:05 - The Challenges of Measuring Spatial Awareness 10:40 - How Preception Helps Athletes Train Smarter 13:30 - Pro Instinct’s Impact on Youth Sports 15:50 - Collaborating with the North American Indigenous Games 18:10 - Lessons Learned from Building Hardware and Software 21:30 - The Importance of Rest and Balance in Startups 24:05 - Bringing a Team Sport Mindset to Tech 26:50 - Advice for Aspiring Tech Founders 30:00 - Leigh's Favorite Small Tech Product: Pocket FC🗣️ Get a FREE consultation here!https://goec.io/contact-us/🚀 Subscribe to the podcast:https://sustainabletechpodcast.com/✉️ Subscribe to the newsletter:https://s.goec.io/stp-newsletter🎥 Watch on YouTube:https://s.goec.io/stp-youtube📄 Read the EC blog:https://s.goec.io/ec-blog🛠️ Need help building something?https://s.goec.io/build-together