The SaaS Podcast: Build, Launch & Scale Your SaaS • 282: Bootstrapping a SaaS in a Market with Well-Funded Competitors - with Michael Cooney • Listen on Fountain
282: Bootstrapping a SaaS in a Market with Well-Funded Competitors - with Michael Cooney
Michael Cooney is the co-founder of WhatConverts, a product that lets you track phone calls, web forms, and web chats, back to specific marketing campaigns so you know exactly where your best leads are coming from.The SaaS Podcast is sponsored by:Gusto, an easy, online payroll, and benefits service built for modern small businesses. In other words, a people platform — one place to pay and take care of your hardworking team.Exclusive Offer - Get 3 Months Free!Show Notes:https://saasclub.io/282Learn More About SaaS Clubhttps://saasclub.ioBecome a Premium Member:http://thesaaspodcast.com
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The SaaS Podcast is the go-to resource for B2B SaaS founders and entrepreneurs who want to build, launch, and scale successful software businesses. Hosted by Omer Khan, we deliver honest, in-depth interviews with proven SaaS founders who share the specific strategies they used to generate recurring revenue and reach product-market fit.
Whether you are bootstrapping a micro-SaaS, seeking venture capital funding, or scaling past $10M ARR, you will find actionable tactics here. We unpack the real stories behind the wins, failures, and pivots, covering essential topics like SaaS growth, enterprise sales, product-led growth (PLG), marketing, and customer acquisition.
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