Gary Erickson asked his mom, "Can you make a cookie without butter, sugar or oil?" The result was Clif Bar, an energy bar named after his dad — now one of the most popular energy bars in the U.S.
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Guy Raz dives into the stories behind some of the world's best-known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs, and idealists—and the movements they built. Order the How I Built This book.
