Decision making comes from a specific part of our brain. And by tapping into it, we can all utilize a more effective approach to performance. SalesBrain is the first neuro-marketing agency with a scientific persuasion model that helps companies capture, convince, and close more customers. CEO Dr. Christophe Morin joined us to discuss how SalesBrain's 4-step methodology utilizes the latest neuroscience studies to help improve marketing, sales, and performance.