Why Strong Profit Margins Matter More Than Sales in Your Product BusinessLet’s be honest. Selling more doesn’t always mean you’re making more. In this episode of the Resilient Retail Game Plan podcast I share why strong profit margins are the foundation of a sustainable product business.I’ll walk you through how to calculate your real margins how to spot the most common mistakes including ones I’ve seen big retailers make and what you can do to improve your pricing without sacrificing sales.In this episode I cover:The difference between 'in' margin and 'out' marginHow discounting impacts your bottom lineHow often I recommend reviewing your pricesWhy your top sellers might be hurting your profitsMy practical tips for protecting margin and growing sustainablyIf you’ve ever looked at your sales numbers and thought "it still feels like I’m not earning enough" this is the episode for you.Tell me what hit home: DM @resilientretailclub on Instagram and tell me what resonated most with you. Please rate, follow, and share the Resilient Retail Club podcast in your app. It all helps us grow the show!Useful links:My freebie: http://www.resilientretailclub.com/freebieMy website: https://www.resilientretailclub.com/podcastMy Forbes page: https://www.forbes.com/sites/catherineerdly/Timestamped summary:00:00 Understanding Profit Margins03:46 Why Profit Margins Are Key to Business Success09:25 Calculate Costs for Profit Clarity12:06 Minimise Discounts, Maximise Margins15:31 Ideal Profit Margin Guidelines17:47 Optimise Profits: Check Best Sellers21:18 Monthly Margin Management InsightsMentioned in this episode:Stock doctorGet 10% off with SumUp - Use code GamePlan10https://www.resilientretailclub.com/RRGPsumupSum Up - 10% off hardware - use code "Game Plan 10"