Summary:  Personalization has reshaped nearly every industry, turning one-size-fits-all solutions into tailored experiences. Think self-serve kiosks in fast food or streaming algorithms curating content just for you—consumers now expect products to adapt to them, not the other way around. In the health and fitness space, where no two people share the same habits, goals, or motivations, personalization is crucial to progress. So why hasn’t mass personalization taken hold in the space? Because it takes more than just offering choices—it requires an approach that adapts in real time and integrates seamlessly into people’s lives. Today’s guest is leading this shift, using cutting-edge innovation to make personalized health and fitness more accessible than ever. Today, we're sitting down with Kevin Duffy, CEO of iFIT, the global leader in connected fitness. Kevin is a seasoned executive with experience leading both private equity-backed and public consumer-branded technology companies.  Some of Kevin's core strengths include steering organizations through transformative organic growth, completing integrated accretive acquisitions, and delivering superior investor returns. Kevin holds a Bachelor of Economics from Princeton University and an MBA from Stanford Graduate School of Business.  In this episode, Kevin unpacks how iFIT is revolutionizing connected fitness by making mass personalization a reality. He discusses the technology driving adaptive workout experiences, the role of data in shaping individualized fitness journeys, and why the future of health and wellness hinges on meeting people where they are. Highlights:Kevin describes the path to his current role at iFIT (2:57)What iFIT is and what makes their technology and software unique (4:41)The importance of customization and personalization in health and wellness (7:11)iFIT's unique habit-forming AI software (9:00)Kevin discusses the recent NordicTrack partnership (11:03)Business scale and prospects for continued international expansion (12:53)Kevin walks us through iFIT's recent software updates and advancements (15:18)How user data helps enhance iFIT products (18:01)The management team and company culture at iFIT (19:15)Major fitness trends to watch in 2025 (20:45)How iFIT balances innovation with investment (24:10)Goals for the future (26:03)Links:Kevin Duffy on LinkedIniFIT on LinkedIniFIT WebsiteICR on LinkedIn ICR on XICR Website Feedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, marion@lowerstreet.co.