Send us a textIn this episode, Jessica Johnson emphasizes the significance of attending industry shows and keeping up-to-date with the latest trends to stay ahead in the self-storage sector. Her valuable insights and advice provide practical ways to enhance your professional skills and navigate the evolving landscape of this industry. Tune in to gain essential knowledge and stay ahead of the curve.WHAT TO LISTEN FORImportance of attending self-storage trade shows and which to attendInside Self-Storage vs. Self-Storage Association: A comparison of events and educational offersBusiness advantages of attending a self-storage trade showHow the Storage Business Owners Alliance started and its significance to investor successChallenges in entering any industry and helpful advice to overcome themRESOURCES/LINKS MENTIONEDSelf Storage Association: https://www.selfstorage.org/Self Storage Association | National Spring Conference: https://www.selfstorage.org/Events-Education/Events/National-Spring-ConferenceNational Fall Conference: https://www.selfstorage.org/Events-Education/Events/National-Fall-ConferenceISS World Expo: https://www.issworldexpo.com/en/Home.htmlYoung Leaders Group: https://www.selfstorage.org/Membership-JOIN/Young-Leaders-GroupGoogle Business Profile: https://www.google.com/business/ABOUT JESSICA JOHNSONJessica is the operations director of the Business Owners Alliance and the Vice President of the Storage Business Owners Alliance. With 20 years of experience, her skillset has developed to include operational and financial acumen, growth and profitability of organizations, event management, and competitive market research and analysis. Jessica is a self-managed individual who thrives in both team and fast-paced environments. She has done project-based work or worked directly for large organizations such as Smoothie King, StretchLab, Venus Fashion, Global Franchise Group, Papa Murphy’s Pizza, Walmart, and MaggieMoo’s Ice Cream. Jessica has a Bachelor of Arts degree in Business Administration and aspires one day to earn her Master of Business Administration. Jessica lives in Jacksonville, FL, with her family.CONNECT WITH JESSICAWebsite: Storage Business Owners Alliance: https://thesboa.com/LinkedIn: Jessica Johnson: https://www.linkedin.com/in/jessica-johnson-6b2b14199/CONNECT WITH USWebsite: https://www.selfstorageinvesting.com/Facebook: https://www.facebook.com/selfstorageinvestingTwitter: https://twitter.com/SelfStorageGuyLinkedIn: https://www.linkedin.com/in/scottameyers/Youtube: https://www.youtube.com/user/SelfStorageInvestingInstagram: https://www.instagram.com/self_storage_investing/Subscribe so you never miss a NEW episode! Leave us an honest rating and review on Apple Podcast.