Today I invited Caitlyn Chase to join me to chat about her inspirational journey from blog to lifestyle brand. Caitlyn has amassed a serious online following of luxury lifestyle lovers since the launch of her blog, Caviar & Cashmere in 2011. The LA-based blogger-turned-entrepreneur began her career as a fashion and beauty writer for nationally acclaimed publications at the young age of 18. She has appeared on TV, podcasts, panels, magazines, and newspapers as a trusted expert in the industry. Caitlyn launched her skincare line, setting out to solve the problem of confusion and complication in skincare. Her products have conscious ingredients and her operation supports local workers. In the show, we talked about her journey of how she turned her blog into a real-life physical product and conscious luxury brand. Show notes in order of appearance: Caitlyn’s last oh shit moment Who is the real Caitlyn Chase, what is she like, what does her day look like outside of a perfectly curated moment of a snapshot captured on camera? How did this all start? Caitlyn’s first job working for a magazine. Started her blog in 2011 about luxury lifestyle.  Caitlyn’s first SEO trick. Backlinks from her magazine.  How did the name Caviar & Cashmere come about? Why Caitlyn always knew it would go beyond the blog into a physical product. Caitlyn ended up leaving her job and living off sponsored posts and guest blogging. How important is it to be authentic even when you’re getting paid on sponsored posts guest blogs? How her full-time position at Glam Squad helped her discover an opportunity. Used market research pre-launch through her own reach.  Caviar & Cashmere, the product. Conscious ingredients in beauty products. Conscious manufacturing practices and its importance. How worker’s output is affected by fair treatment The importance of a conscious brand to consumers What Caitlyn has to say to a girl listening who has a large following and is considering developing a product Caitlyn shares her top two traits for a conscious leader to embody   Visit caviarandcashmere.com  and find Caitlyn Chase on Instagram. Connect with Sebastian on Instagram SebastianNaum.com