Hard Drugs & Hard Facts... A pharmacist of the 1800s like many found innovative ways to push his medical product - This time through the foods of the elite.... but, french wine had never been better for intellectuals... MINSTREL SHOWS were campaign themes but in 1940 PEPSI began demographic specific marketing for underserved markets... BLACK PEOPLE ... NICHE B Daht explains more about this marketing fact... black excellence that saved a company’s crash.See omnystudio.com/listener for privacy information.