Lift reports are critical for understanding the efficacy of your campaigns. I speak with my good friend Matt Drengler of Podsights about how you want the honest truth from about attribution.Key Links:Matt Drengler of PodsightsArticles:https://soundsprofitable.com/update/understanding-podcast-lift-reports https://soundsprofitable.com/update/understanding-podcast-lift-reports-2 -----Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.