You've heard of content repurposing: taking your podcast episodes and converting them into bite-sized clips to share on short-form platforms.In theory it's supposed to help you expand your reach and drive traffic back to your podcast. But in reality? Now you're spending hours scouring through endless AI-generated clips and adding flashy effects and captions at the expense of all the other things you need to do in your business (you know, like sales and client delivery).What's worse is that you have zero way of knowing if all this work is doing anything to drive traffic back to your podcast. (not much, from the looks of your 30-day downloads).I'm breaking down three reasons your content repurposing efforts are falling flat, and give you three uncommon strategies the pros use to create viral content that commands attention and drives traffic back to your show.So if you're over posting podcast video clips to social media (or heck, throwing the whole episode up on YouTube), only to get a couple hundred views and no likes or comments — hit play and let's make your business bingeworthy.0:02 - Why Repurposing Podcast Content for Social Media Misses the Mark5:07 - The Counterintuitive Approach to Podcast Content Repurposing 12:36 - How Connor Price Hit 1 Billion Streams with Creative Content15:01 - Why Vanity Metrics Are Killing Your Podcast Growth16:09 - 3 Steps to Repurpose Podcast Content for Higher Engagement21:52 - Use This Key Strategy to Drive Social Media Traffic to Your Podcast Other Episodes You’ll Enjoy:Grow Your Podcast by Changing How You Use Email Marketing  → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with your podcasting friends! Love this show? Say thanks in true podcasting style by leaving a review. Take the Podcast Health Score™ to see exactly where your show is losing listeners and get a custom plan that shows you what to fix first. Join the On-Air Coaching waitlist for a chance to get coached on air by Courtney and get your podcast questions answered in real time. Get the Podcast SEO Mastery Course and learn how to optimize your show so the right listeners can actually find it. Apply for the PodLaunch® Accelerator and get deeper podcasting support and expert guidance tailored to your specific podcasting goals. Email us at hello@podlaunchhq.com to learn more. Follow Courtney for more podcasting insights: Linked In | Instagram | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.