In a world where constant reinvestment is celebrated, 37signals chooses profit. In this episode of The REWORK Podcast, co-founders Jason Fried and David Heinemeier Hansson talk about how profit gives them freedom, clarity, and staying power—not just for the company, but for their customers too. They make the case for building a business that’s solid, simple, and self-funded.Key Takeaways:00:27 – How being profitable is actually a choice08:34 – Why it’s important to take money off the table11:35 – Striking the right balance between ego and humility15:00 – Profitability isn’t guaranteed forever18:27 – Well-managed profits create reliability for customersLinks and Resources:Why We Choose ProfitGet Basecamp for free at Basecamp.comBooks by 37signalsHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X