#021: Chris Brogan, Author of The Impact Equation (with Julien Smith)

Read to Lead Podcast

EpisodeNov 17, 201331m

#021: Chris Brogan, Author of The Impact Equation (with Julien Smith)

Read to Lead Podcast

EpisodeNov 17, 201331m

As the traditional channels for marketing, selling, and influencing disappear and more people interact mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.

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If you believe as I do, that intentional and consistent reading is key to success in business and in life, then this is your podcast. My goal each week is to bring you key thoughts and insights from my conversations with those I consider to be among today's brightest minds: our generation's non-fiction authors. We discuss their latest book, as well as their unique perspectives on Leadership, Business, Personal Development, Marketing, Career, and Entrepreneurship. If you love reading, or desire to do more of it, then consider this podcast your audio Cliff's Notes. The Read to Lead Podcast is a...

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