In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of iResearch and Author of Getting to Aha!: Why Today’s Insights Are Tomorrow’s Facts, Darshan Mehta.Darshan explains that quantitative and qualitative data and surveys allow for better results. This is because you are gathering data rather than blindly trying to find the right decision. Surveys are a typical way for research data to be collected. Darshan explains that many people enjoy giving feedback to be a part of making a change in something. Darshan explains how conversations allow for better opportunities and insights that could differentiate a business from others in its field. An important aspect is that people are buying an experience rather than just the product nowadays. Darshan explains that critical feedback is a good thing as it can help you improve your business. Focus groups and conversations are good starting points before making surveys to help make them more detailed. Darshan explains that you can get in contact through the form on his website or by emailing him directly. . Key Notes:Darshan’s methods to providing market research servicesWhy these methods of market research give an individual the advantage over othersWhy surveys are not problematic for data collectionHow entrepreneurs can ask better questions for feedbackThe premise of Darshan’s bookHow conversations lead to competitive advantagesWhy critical comments are good things About Darshan MehtaDarshan Mehta is the founder and CEO of iResearch – an online insights platform that enables companies to quickly, easily and affordably extract insights from consumers or employees worldwide, and ConnectQik.com – an app for instant connections and engaging interactions.He has more than twenty-five years of branding, marketing, insight strategy, and technology experience. In 1998, he pioneered a variety of digital methodologies, including online focus groups and surveys. His experience in branding, insights, and management consulting for numerous domestic and international clients guides Mr. Mehta’s strategic capabilities.Mr. Mehta has been published in trade publications such as the Journal of Advertising Research, Quirks and Survey magazine and has traveled to more than 60 countries. Forbes Magazine recently featured Mr. Mehta has one of 9 CMOs to watch.In addition to his roles at iResearch and ConnectQik, Mr. Mehta has taught at The George Washington University in Washington D.C., at the University of Gothenburg in Sweden, at Thammasat University in Thailand, at Sciences Po in France and the Franklin University in Switzerland.Mr. Mehta has also authored a book called ‘Getting to Aha! – Why Today’s Insights are Tomorrow’s Facts’, which explores the nature of insights: what they are, how to uncover them, and how to use them to drive innovation and audience engagement. Want to learn more? Check out the iResearch website at https://www.iresearch.com/.Check out iResearch on LinkedIn at https://www.linkedin.com/company/iresearch-com/.Check out Darshan Mehta on LinkedIn at https://www.linkedin.com/in/darshan--mehta/.Check out Darshan Mehta’s book Getting to Aha!: Why Today’s Insights Are Tomorrow’s Facts at https://www.amazon.com/gp/product/B09HYP6CZ1/ref=dbs_a_def_rwt_bibl_vppi_i0 Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:️  We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here.