This Week on the Live Your Light Show: 

Today on the Live Your Light Show we have Jen Berson. Jennifer Berson is the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands. Jen’s retainer clients range from small and mid-sized brands to multi-billion dollar publicly traded companies, and everything in between.

Jen is also the creator of the Agency Accelerator, where she teaches entrepreneurs how to launch, grow & scale a profitable PR & marketing Agency. She also recently launched the Pitch Lab, a monthly membership experience for PR Pros to learn the step-by-step framework for executing a PR strategy that converts into massive media placements for their clients. 

Prior to founding Jeneration PR in 2005, Jennifer was a lawyer and practiced civil litigation at a prestigious law firm.

Then, she “saw the light” and left to start her own business and pursue more creative endeavors (and she’s never looked back!).

Jennifer has been featured in the New York Times, Forbes, Inc.com, Business Insider, Yahoo! Finance, Entrepreneur Magazine, Huffington Post, Mind Your Business Podcast with James Wedmore,  Online Marketing Made Easy with Amy Porterfield, EOFire, and was profiled on Apple.com as an “entrepreneur on the go” using Apple products to power her business. Jennifer was also selected by Babble.com as one of the 10 “Mompreneurs Who Made it Big!” 

In This Conversation, We Cover:

• 1:30  What she does and how she helps her clients 
• 2:30 Her story of leaving her successful career as an attorney in order to create her own business (the rollercoaster of emotions)
• 6:10 Being comfortable with being uncomfortable
• 8:50 Obstacles and fears she had to overcome before starting her own business
• 15:05 Stepping out of comfort zone and top tips for anyone who is thinking of starting their own business
• 20:30 The freedom of being an entrepreneur and defining success for ourselves
• 22:45 What she would do differently if you could start all over again and how you can too
• 24:50  Her tips for anyone who is considering starting their own business 

 

Resources:

• Visit Jeneration PR to learn about their services HERE 
• Learn more about Jen HERE 
• Hang out with Jen on IG HERE

 

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