This is a live demonstration, presented on October 20, at the ASQ Quality Audit Division Conference in Reno, Nevada. The podcast itself is a basic overview of podcasting and how it’s done. We’ve tried to keep it short, and don’t expect anything earth shaking, as we’re simply introducing the world of Podcasting to the attendees.

To listen to the program, simply click on the link below:

Podcasting Basics -Live from Reno

Thanks for all the E-mails and please leave any comments here at the site – otherwise my E-mail address paulpalmes@pdcauditing.com

Here’s the primary slide from the presentation

Wide Audience Marketing
Targeted to widest possible audience
Relies on Links for exposure
Low user loyalty
Passive medium
It’s all about Google ratings
User learns of new content through self-initiated visits

Narrow Audience Marketing
Targeted to interested “Subscribers”
Relies on Links and Subscribers for exposure
High User Loyalty
Interactive Medium
It’s about serving a particular interest
Users learn of new content through auto invitation

“100 Narrowband subscribers are more valuable to advertisers than 1000 Broadband Listeners” – Adam Curry