The rise of sports as a driver in streaming, NBC's big 2026, and Netflix's live reality moves. Plus: our TV picks. [Downstream+ subscribers also get: ESPN and WB's solid branding decisions and Fox's smart strategy.] This episode of Downstream is sponsored by: Factor: Healthy, fully-prepared food delivered to your door. Guest Starring: Will Carroll Links and Show Notes: TV Picks: Will: Top Chef (Peacock) Jason: Long Way Home (Apple TV+) Get Downstream+ and don't miss a segment! Submit Feedback NBCUniversal 2025 Upfront Preview From Ads Chief Mark Marshall Are You Watching This?! Netflix Revives ‘Star Search’ as Live Competition Show Netflix will show generative AI ads midway through streams in 2026 - Ars Technica (11) Under The Knife | Will Carroll | Substack NTANGIBLE