For episode 47 I am joined by the wonderful Global Head of Brand at Graze, Cristina Loaiza. A healthy snack company founded just ten years ago, Cristina discusses the fast pace at which Graze operates and how this helps keep the internal brand team nimble - being able to make decisions quickly. She talks about her challenge: not being quite sure what she wanted to do when leaving school and then university before she found (and fell in love with) marketing. She shares that for a period of time, she felt this early career uncertainty slowed her progression but with hindsight has discovered it has actually been a bonus - giving her more experience and a broader perspective. Cristina, one of the co-founders of Futures (along with the fabulous Visha Naul: Episode 43), provides an overview of how the Network is structured, her role within the leadership team and how important it was to her, to be able to create something that supported other women in the media and communication industry. Super energetic and to the point, Cristina lays out the demands and intensity of the Global Head of Brand role with effortless ease. Enjoy. 🛎 We need your help pushing for change: a more diverse creative industry within years, not decades. Please share the podcast with others who you think may be interested or benefit! 💓Leave us a review/rating and we will love you forever: https://podcasts.apple.com/gb/podcast/greater-than-11/id1435811372  Be sure to follow us: 📸 Instagram: https://www.instagram.com/greaterthaneleven/ 🐦 Twitter: https://twitter.com/Gre4terThan11 🔗 LinkedIn: https://www.linkedin.com/company/greater-than-eleven/