Jordana Abraham is one-third of the founding team behind OG online humor and content brand, Betches. K + L visit their New York headquarters for this one, as Jordana walks through how a parody blog they started in college has grown into a full-blown media empire.We talk about team dynamics and the delicate dance of dividing up business responsibilities amongst friends, and unpack the team’s shift into podcasting as a means to have deeper conversations about the world around them.Jordana is a breath of fresh air, a reminder that, considering the many stressors around us at any given time – we shouldn’t take ourselves too seriously. We are here to laugh and to love abundantly. And sometimes that means memes.We also talk about: Balancing the Betches empire Team dynamics working in a trio The beginning of Betches What makes a good podcast? The meaning of a meme Launching a product  Taking constructive feedback The worst happy birthday text Resources: Instagram: @jordanaabraham Oversharing Podcast: betches.com/podcast-channel/oversharing Betches: @betches Faux Pas: @drinkfauxpas Join our community: almost30.com/membership facebook.com/Almost30podcast/groups Podcast disclaimer can be found by visiting: almost30.com/disclaimer. Find more to love at almost30.com!Almost 30 is edited by Crate Media.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy Learn more about your ad choices. Visit megaphone.fm/adchoices