In this episode of the HRchat show, we’ll be talking about the role of the employer brand in 2023 and ways to maximize your company's chances of standing out from the competition. Joining Bill Banham on the show are Japneet Gill and Stacy Parker from Toronto-based Blu Ivy Group.Questions For Stacy and Japneet Include:Let's start with ensuring that we are all on the same page about an employer brand. How does Blu Ivy define it?Why is employer branding an essential part of the culture strategy?How have you embedded the EVP into the Blu Ivy Culture and Experience?There is a lot of talk about Brand ambassador programs. How can this help the internal employer brand experience?What do you think is important for employer brand leaders to keep top of mind for 2023?About Stacy and JapneetAs a founding partner and MD at Blu Ivy, Stacy has played a key role in helping to build employer brands for more than 100 organizations. With over 25 years of global experience building top-of-mind and preferred talent brands, she has seen firsthand how employer brand strategy can transform talent communications and become a catalyst for improving retention, talent acquisition, and business performance. Stacy is driven by the belief that Employer Branding will soon transform and elevate the role that Human Resources plays within organizations globally.Japneet is Director, People & Culture at Blu Ivy. She is a People-oriented leader who thrives on human interaction and connection. Japneet has over eight years of experience as a Human Resources professional with a background in full-cycle HR management. She works as a strategic partner to senior leaders to hire, scale culture, and build people practices.Enjoyed this conversation? Check out HRchat episode 316 with Blu Ivy’s Nicole Fernandes and Mike Hoffman.We do our best to ensure editorial objectivity. The views and ideas shared by our guests and sponsors are entirely independent of The HR Gazette, HRchat Podcast and Iceni Media Inc.   Support the showFeature Your Brand on the HRchat PodcastThe HRchat show has had 100,000s of downloads and is frequently listed as one of the most popular global podcasts for HR pros, Talent execs and leaders. It is ranked in the top ten in the world based on traffic, social media followers, domain authority & freshness. The podcast is also ranked as the Best Canadian HR Podcast by FeedSpot and one of the top 10% most popular shows by Listen Score. Want to share the story of how your business is helping to shape the world of work? We offer sponsored episodes, audio adverts, email campaigns, and a host of other options. Check out packages here. Follow us on LinkedIn Subscribe to our newsletter Check out our in-person events