Our second featured guest on Critical Mass Radio Show, Maxine Shapiro, joined Azia in the studio. As a corporate trainer, coach and keynote speaker using one the most exhilarating forces in business today, improv, Maxine Shapiro describes her process that has transformed rote customer service into an Awesome, Outrageous, Legendary Customer Experience for small to large size  businesses and the why-and-how leaders can create an innovative and collaborative culture with motivated employees.