This episode of the Bare Performance Podcast takes us behind the scenes as Host Nick Bare and his team gear up for a turbo-charged season of growth. Bare Performance Nutrition is on the precipice of great new things and ready to soar – an exciting lift-off that wouldn’t be possible without years of trial, error, planning and perseverance! When he founded BPN just about 10 years ago, Nick could only glimpse the many lessons he would learn throughout the ensuing journey. In this episode, he shares thoughts on where the company has been, big plans for the future and his evolving definition of success. The team is just coming off an action-packed period in which they’ve hit a lot of big goals: Participation and filming at the Leadville 100 Ultramarathon. Release of a well-received documentary based on the Leadville experience. A big premiere celebration of “More Than Miles” in downtown Austin. An all-out celebration weekend for BPN Ambassadors from around the country. Primary sponsorship at The Rogue Invitational in Round Rock, TX, featuring topnotch CrossFit athletes, including some from the BPN team. A hugely successful early Black Friday roll-out that netted 25,000 orders in just a few days’ time. With all these milestones in the rearview mirror, BPN is focused on a huge shift planned for 2022. Going forward the company will have a wholesale/retail orientation that has required intensive planning, expansion of HQ square footage and many exciting changes, including bringing business functions in-house and hiring talented new staff to join the team. Nick’s Q4 update also includes important reflections on success (which Nick measures completely differently today than he did a decade ago) as well as the importance of failure. He offers a powerful lesson drawn from hard-won BPN experience. Hint for would-be serial entrepreneurs: New ideas and opportunities are going to arise. Don’t let them take your focus off the core business! BPN’s high-stress, high-stakes early Black Friday operation exceeded all expectations. The orders flowed smoothly, broke records and set the tone for a great holiday season (one BPN employees will share with family, thanks to their clever Black Friday pre-launch). As a friendly little public service, Nick wraps up the podcast by getting real on the topic of hemorrhoids, an affliction he first encountered in college. You’ll appreciate his candor, humor -- and the colorful information he provides! Click here to learn more about  "Winning: The Unforgiving Race to Greatness," the book by Tim S. Grover that has contributed to Nick’s development as an entrepreneur. To view “More Than Miles,” the new documentary just released by BPN chronicling the 2021 Leadville 100 Ultramarathon experience, click here. (0:07) Intro snapshot of the pod: Marketing activity and growth that have occurred in the last quarter of the year – as well as a glimpse of what lies ahead for 2022. (2:20) BPN is at a pivotal moment, making the shift from primarily (85-90%) direct-to-consumer sales to a wholesale and retail business model with lines of big-box. (3:20) You can keep an eye out (and start asking) for BPN products at outlets such as GNC, The Vitamin Shoppe HEB grocery stor