Robyn Waters- Trends and counter-trends. For every trend today there is (or soon will be) a countertrend at the opposite end of the spectrum. Are cars getting bigger and more ‘in you face’ or cuter and smaller? Both! Just look at the enormous success of the Hummer and the Mini, two of the hottest vehicles on the road. Trends aren't just about what's next anymore. They're about what's important to today's consumers, who no longer march in lockstep. Join Robyn Waters as she explores the many contradictions of the new trend landscape. How can a commodity become a luxury? How do you customize a product for the masses? How can you make something old ‘brand’ new? What is extreme relaxation all about? And, can you do good AND make money in today's business environment? F. Scott Fitzgerald once said that the test of a first class mind was the ability to hold two opposing ideas in the head at the same time and still be able to function. This presentation will help you embrace that concept in a practical manner that makes sense for business today.