The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people. Today we're joined on the show by Ruth Penfold, Founder and Creator at Bloom, a leadership accelerator for women. Ruth is on a mission to empower women to confidently step up to the leadership table sooner, and truly bloom in their career without the weight of imposter syndrome and the burden of burnout. Ruth has worked in leadership roles with Shazam (the famous music app), Onfido (a financial technology company), and bp Launchpad (a clean-energy investment subsidiary of bp; a Fortune 500 top 40 company). Bloom is a leadership accelerator that takes women in HR on a journey to unapologetically claim their seat at the table and lead with confidence, authenticity, and a clear sense of purpose. In a wide-ranging discussion, Ruth and I talked about: ☑️ What is Bloom, the six-week leadership accelerator program for women? ☑️ What challenges do women face in asking for help and advocating for themselves in the workplace? ☑️ Transforming Bloom into a supportive community that shares knowledge and grows. ☑️ The benefits of continuously testing and evaluating marketing strategies. ☑️ Key principles for creating a thriving team in an HR setting. ☑️ The significance of connecting with one's values and bringing authenticity into one's work. ☑️ And much more. Thanks, Ruth! For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.