Jordan Gal is breaking the mold with his new startup Rosie. He's targeting non-technical small business owners using consumer-style marketing rather than the B2B approaches most SaaS use. He talks about the opportunities and risks with AI-based startups, and how he's waiting for the "dam to break."Timestamps:(00:00) - Intro
(03:42) - Using what I want to listen to to guide what I create
(12:10) - The advantage of finding your audience
(16:26) - What kinds of experiments have you run lately?
(23:28) - What is the marketing strategy for Rosie?
(33:10) - Struggling with content creation
(47:28) - It can be dangerous when your audience is also your customers
(54:02) - Content is not the end goal
(01:05:19) - Building a business on tradespeople
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Links mentioned in this episodeRosie - AI Call Answering ServiceJordan Gal - Portland, Oregon, rallyon.com | about.mePost Purchase OffersBrian CaselBootstrapped WebWireframing ToolsInstrumental Products - Brian's companyClarity Flow - Brian's SaaS productTransistor.fm - Justin's company