"Everybody has what it takes to go raise the money they need, to fully fund their organization, to grow, to help more cats, to save more lives, to do what their mission is all about. It's all doable." This episode is sponsored in part by Urban Cat League, Doobert.com, and Maddie's Fund. In this episode, Stacy sits down once again with a long-time friend of the show and fundraiser extraordinaire, Sandy Rees, who is the founder of Fundraising TV and the Chief Encouragement Officer at Get Fully Funded. During this episode, they dig into the realities and challenges of fundraising, and the feasibility of raising money for "unsexy" causes like community cats and spay/neuter. Sandy emphasizes her belief that every cause is "sexy" – you just have to find the right angle and the right story to share with your donors. Stacy asks about the "core number" and how it can be leveraged to improve fundraising overall. Sandy talks about the importance of messaging, and how just a few simple shifts in our storytelling can lead to some serious ROI when it comes to fundraising. Sandy gives her best tips and advice for organizations heading into the holiday fundraising season, including the best ways to connect with donors on social media and email, the power of saying thank you, when to get those holiday appeals in the mail, and more. And finally, Sandy tells us more about Fundraising TV and the meaningful support and accountability the program offers to anyone interested in building their fundraising to fully fund their programs. To learn more about Get Fully Funded, visit www.getfullyfunded.org. More information on Fundraising TV is available here. Like what you've heard? Submit a request for a free consultation with Get Fully Funded here. Check out previous episodes of the podcast featuring Sandy: Episode #226 and Episode #287