“I have a certain set of skills,” Liam Neeson’s character threatens over the phone in the action movie Taken. OK, though those particular skills are slightly different than the ones offered up in Josh Kaufman’s bestseller The Personal MBA, those who develop mastery of these business fundamentals can operate with the same level of confidence.Anyone who wants to succeed in the marketplace needs a grasp of the basics of doing business. Knowledge gaps can be costly, and even small business owners or solopreneurs who grasp the fundamentals will have a huge advantage over their competitors.In this interview, Josh shares insights he’s discovered in the ten years since the book’s publication, and how we can each deal with the uncertainty that this current environment offers.Mentioned in this episode:Please support our sponsors:Indeed: Join more than 3 million businesses worldwide that use Indeed to hire great talent fast. Start hiring now with a $75 sponsored job credit to upgrade your job post at indeed.com/creative. Offer good for a limited time.
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Formerly The Accidental Creative.
Being a creative professional should be the greatest job in the world. You get to solve problems, express yourself, bring something new into the world and you get paid to do it. What's not to love. Yet every day, creative pros face, tremendous pressure and uncertainty. The temptation is just to play it safe, surrender to distraction and settle for less than your best daily creative is about making sure that's not your story.
Each episode focuses on a topic relevant to creative pros, like how to come up with ideas under pressure, or how the...