Creating a profitable business is a challenging task for entrepreneurs and working hard and knowing what to do might not be enough. Instead, working smart and your ability to execute good plans are your most vital tools. Today we sit with the founder and president of the Massimo Group, Rod Santomassimo, who reveals the secrets behind his business success. Rod, along with his coaching company, helps independent contractors, solopreneurs, and small business owners work toward and achieve realistic goals. We open the show by hearing about Rod’s professional background, touching on how he helps his clients generate profits and create well-oiled businesses.