In this week’s episode of the En Factor we welcome Ashley Stark, founder of Peri Hair Care. From studying marketing at Purdue University, to specializing in the marketing field at Angie’s List, to getting involved with the hair care industry and starting her own venture in Indianapolis that simultaneously focuses on hair health and scalp health. Ashley discusses how she discovered a gap in the hair product market that led to her starting Peri Hair and developing trichology-backed shampoo, conditioner, and serum that are safe for any color of hair while being all natural. Tune in to gain some insight on Ashley’s experiences on entering a saturated market, marketing, networking, and balancing a very busy schedule as an entrepreneur and a mother. Key Words: Women in entrepreneurship, Product Development