This episode is a good mix of strategic philosophy and technical discussions. Stay tuned for talks about how to stay motivated AND motivate your team at the same time! Such is the life of an entrepreneur. The Johns will also talk troubleshooting, and favorite tools. Pass it on Grimsmo fixed the pass link on the Maker’s Choice “Congrats” e-mail, and now people can pass the purchase link along quickly if they don’t want it. Without that link working, it takes 24 hours for turnover! What do you want in a knife? Grimsmo adds a short survey to the Maker’s Choice system so people on the list can answer a few questions and help the Grimsmo team tailor knives to the market. But this raises the question “how do you differentiate between valuable and non-valuable feedback?” Grimsmo’s systems may be improved, but he’s not finished yet! Saunders and Grimsmo discuss how to integrate knife customization back into the Grimsmo business model. “Don’t paint the future with the past. You have a lot more maturity now when it comes to your ability to run product through the shop” - Saunders The Saga Continues… The Grimsmo pen is still in the works, and getting prettier by the day. But at 32 rockwell, is the new material for the button and slider too soft? Skye gets assigned the task of clicking the pen all day to find out. What’s your favorite tool? Saunders: ¼ inch end mills FTW! There are so many reasons why they’re great! A well versed fellow from Helical Solutions visits the SMW shop and breaks down just how unique end mills really are. Saunders also toured Helical Solutions’ shop! Check it out on Youtube! Grimsmo’s favorite tool? The Leica Microscope. It’s used all day every day at the Grimsmo Shop, and knives just couldn’t be made the same without it. For those of you who are going to ask about Grimsmo’s Lathe Insert Tool that he mentioned: VBMT 110302PSF AH725 Slow and steady does not always win the race (if you’re a machinist) “That’s a classic example of how you think you’re gonna be safer and smarter by going slower and easier, but it doesn’t always mean that” - Saunders How much is too much lifestyle creep? “I know there’s life style creep, but I just don’t feel bad about it” - Saunders’ friend There’s a difference between treating yourself, and spoiling yourself.  Crush it!