Tell the truth and tell it fast, especially when faced with a crisis that has the potential to put people – and an organisation’s reputation – at risk.    Most businesses have some sort of crisis management plan to enact when threatened with turmoil, but what happens when the best laid plans fail?   Sue Cato, one of Australia’s leading crisis experts, has been at the coal face of many of those incidents, guiding an array of companies through their most vulnerable moments.    Sue explains the common mistakes leaders get wrong in a crisis, why your CEO isn’t always the best leader in tough times, and why telling the truth – and telling it early – is always the best move.  +++  The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.   This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan.  The transcript and show notes can be found on our website here.  Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.   We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. See omnystudio.com/listener for privacy information.