In this episode, Nigel Rawlins speaks with Peter Hatherley about the transformative power of AI in digital marketing and business optimization. Important points include the difference between generative and interactive AI, advanced SEO techniques using semantic entities, and the practical applications of AI tools for independent professionals.Key Topics Discussed:Peter Hatherley’s journey from digital marketing to AIThe development and impact of semantic entities in SEOGenerative AI vs. interactive AI: Definitions and applicationsOverview of Authored Intelligence products like Semantic Author and ConceptualityPractical uses of AI tools for content creation and business strategyOvercoming fears and misconceptions about AIFuture advancements in AI technology and their implicationsMentionsExxonMobilBNZPricewaterhouseEthan MollickAuthored IntelligenceFraseGemini 1.5 ProChatGPTGoogle BardConceptuality (Authored Intelligence)Semantic Author (Authored Intelligence)All-In-One Editor (Authored Intelligence)Storyline Author GPT (Authored Intelligence)Prompt Tag AuthorSunoProducts/Websites Mentioned:Authored Intelligence https://authoredintelligence.com/ChatGPT https://openai.com/Gemini 1.5 Pro https://gemini.google.com/Suno https://suno.com/Luma https://lumalabs.ai/dream-machineFrase https://www.frase.io/Special Offer Save $50 Conceptuality GPTplease note, prices are in USDhttp://conceptuality.productdyno.com/pay/EI4FCJJTUse the coupon: MTSRTSPH1Connect with Peter HatherleyLinkedIn https://www.linkedin.com/in/peterhatherley/Facebook https://www.facebook.com/groups/1325663518289368Website https://authoredintelligence.com/ Practical ideas for independent professionals building practice on their own terms. Arrives Tuesday. Subscribe free at wisepreneurs.com.au Support the showConnect with Nigel Rawlins website https://wisepreneurs.com.au/Linkedin https://www.linkedin.com/in/nigelrawlins/Twitter https://twitter.com/wisepreneurs Please support the podcast https://www.buzzsprout.com/2311675/supporters/newStay one step ahead with The Wisepreneurs Insider newsletterAs a subscriber, you'll get: Sneak peeks at upcoming must-listen podcast episodes and guests Bonus wisdom straight from recent guest experts Marketing tips to attract your ideal clients Productivity hacks to streamline your independent business And more exclusive insights are delivered right to your inbox! Don't miss out on these invaluable resources Subscribe now and gain the edge you need to survive and thrive as a wisepreneur https://wisepreneurs.com.au/newsletter