Are you under constant stress to make ends meet in your business? Caught up in desperation bidding? Time to ask: 'Am I charging enough?' Martin and Khalil break down the margin mindset, highlighting signs of undercharging and its impact on your business. Get insights on nailing pricing, standing out from the competition, and balancing quality service with financial health. Hit play!Time Stamps00:42 - Exploring Closers.io03:45 - Topic Introduction04:18 - A Margin Mindset08:37 - Understanding Your Margin19:51 - Indicators of Underestimating Costs and Lack of Margin22:03 - Addressing the Fear of Increasing Prices25:20 - Understanding the Value of Your Service26:41 - The Importance of Customer Experience27:34 - Overcoming the Fear of Raising Prices29:19 - Delivering Value Beyond the Product39:36 - Implementing New Pricing Strategies42:46 - Perseverance in the Face of Rejection44:40 - Closing Thoughts and Next StepsQuotable Moments from the Show"If you don't have cash, if you are under stress all the time if you're doing the desperation bidding, if you need to get the next job to finish this job, those are all indicators that you're not charging enough." - Martin Holland"Understanding if you have a gross profit margin is a function of having really good books and understanding how to use them." - Martin Holland"If you cannot make a profit, you probably already know it." - Martin Holland"Your competitors should not set your prices for you.  They don't have your best interest at heart." - Martin Holland"If you want to charge more, you have to give people more." - Martin Holland"Get people to buy into your method and they'll buy your service." - Khalil Benalioulhaj"People will pay more for the product with a relationship than just the product." - Martin Holland"Probably your biggest channel of new business is referrals. What is a referral? It's, "I trust this company. You should use them too." - Khalil BenalioulhajReady to take your contracting business to the next level? Subscribe to The Cashflow Contractor today and get instant access to the FREE Ultimate Buyer's Guide for Contractors!Take advantage of essential insights, tips, and strategies to boost your profits and streamline your operations. Subscribe now and download your exclusive guide to securing more clients and maximizing your earnings.ResourcesIntentional Bidding Part 1 of 4Intentional Bidding Part 2 of 4Intentional Bidding Part 3 of 4Intentional Bidding Part 4 of 4Price Increase CalculatorNeed Marketing Help? We Recommend BenaliNeed Help with podcast production? We recommend DemandcastMore from Martintheprofitproblem.comannealbc.com   Email MartinMeet With MartinLinkedInFacebookInstagramMore from Khalilbenali.com Email KhalilMeet With KhalilLinkedInFacebookInstagramMore from The Cashflow ContractorSubscribe to our YouTube channelFollow On Social: LinkedIn, Facebook, Instagram, X(formerly Twitter)Visit our websiteEmail The Cashflow Contractor