“Marketing strategy is what you want to say for the next 20 days and branding strategy is what you want to say for the next 20 years.” – Laura Bull   Today’s featured bestselling author is branding boss and family gal, Laura Bull. Laura and I talk about her new book, branding, and tons more!!   Key Takeaways: Marketing can be fun if you are being creative with it.   Long and prosperous careers happen when you are hands-on with your marketing.   Branding is consistent.   Influencer branding involves knowing your target audience and how they need to hear your message.   Marketing strategy is dependent on your brand. So know your brand first.   Core values should remain but not certain marketing strategies.   Try new things.   The “It factor” is about having to be confident and focused on your brand.   Trust is a two-way street when it comes to influencing others.   Relevance and creativity go together.   Your brand must be genuine to the audience you plan to serve.   PIN = Product. Image. Narrative.   Being able to live and have truly memorable experiences is a gift.     Laura’s Site: https://www.laurabull.com/   Laura’s Book: https://www.amazon.com/gp/product/1632992612?pf_rd_p=ab873d20-a0ca-439b-ac45-cd78f07a84d8&pf_rd_r=3R4QCDNZ846CYQXG4YMJ&tag=smarturl-20   The opening track is titled "New Perspective" by the magnanimous chill-hop master, Marcus D (@marcusd). Be sure to visit his site and support his craft. http://marcusd.net/album/secret-bosses-unreleased-retrod-beats   Related Episodes: 8 - "Gain the Advantage" with Nancy Gaines (@NancyLGaines): http://goingnorth.libsyn.com/going-north-podcast-episode-8-nancy-gaines-nancylgaines   55 - "Life Branding" with Jon Michail (@jon_michail): https://goingnorth.libsyn.com/55-life-branding-with-jon-michail-jon_michail   168 - "Spiral" with Amy Simpkins (@amylsimpkins): http://goingnorth.libsyn.com/168-spiral-with-amy-simpkins-amylsimpkins   207 – “Expert to Influencer” with Divya Parekh (@coachdivya): http://goingnorth.libsyn.com/207-expert-to-influencer-with-divya-parekh-coachdivya