Nancy McKinstry, CEO of Wolters Kluwer, has successfully shifted her company’s business to digital products over 15 years. The Dutch multinational started in the 1830s as a publishing house and now earns more than 90% of its revenue from digital. McKinstry explains how her firm kept investing in product innovation – and how she learned to be patient as consumers slowly adopted new products and services. She also credits the role of increased diversity in her organization. McKinstry is the top woman in HBR’s 2019 list of the world’s best-performing chief executives.