Nigel Rawlins talks with Dr Debra Zahay-Blatz, a marketing professor and industry expert, to explore practical strategies for leveraging data and technology to drive better marketing decisions and career growth as an independent professional. Leveraging her extensive customer information management and digital marketing background, Debra provides actionable advice on personal branding, data-driven marketing strategies, staying innovative, and maintaining a competitive edge, all of which are directly relevant to your professional growth as independent marketing and digital marketing professionals.As mentioned in this podcastDigital Marketing Management: A Handbook for the Current (or Future) CEO by Debra Zahay-BlatzArriving Today by Christopher MimsThe Emergent Approach to Strategy by Peter Compo https://emergentapproach.com/Works by William Arruda on personal branding https://williamarruda.com/Connect with Dr Debra Zahay-BlatzGoogle Scholar https://scholar.google.com/citations?user=WIsqcQMAAAAJ&hl=enSt. Edwards University https://www.stedwards.edu/directory/employees/blatz-debra-zLinkedIn https://www.linkedin.com/in/drzahay/ Practical ideas for independent professionals building practice on their own terms. Arrives Tuesday. Subscribe free at wisepreneurs.com.au Support the showConnect with Nigel Rawlins website https://wisepreneurs.com.au/Linkedin https://www.linkedin.com/in/nigelrawlins/Twitter https://twitter.com/wisepreneurs Please support the podcast https://www.buzzsprout.com/2311675/supporters/newStay one step ahead with The Wisepreneurs Insider newsletterAs a subscriber, you'll get: Sneak peeks at upcoming must-listen podcast episodes and guests Bonus wisdom straight from recent guest experts Marketing tips to attract your ideal clients Productivity hacks to streamline your independent business And more exclusive insights are delivered right to your inbox! Don't miss out on these invaluable resources Subscribe now and gain the edge you need to survive and thrive as a wisepreneur https://wisepreneurs.com.au/newsletter