Play here Earshot podcast: David LLoyd and Colin Kelly Download the mp3 (duration 43’05”, 192kb/s stereo mp3, size 61.1 MB) Subscribe to the Earshot podcast via iTunes or PocketCasts or, eventually, Google Play Music. Show notes There are few true ‘bibles’ of radio broadcasting craft. In this Earshot podcast, David Lloyd explains how he identified the need for a different kind of radio book and why he wanted to be the one to write it. He introduces a thoughtful approach to hooking and teasing, prioritises positive writing over fussy production and explains how radio promotions producers can make their work more effective with a focus on listener benefits. How to make great radio – David LLoyd Colin Kelly’s with us too – he has just launched a children’s radio project for schools in Scotland. Hear the results of Scottish Schools Radio in the show, including one schoolgirl who gives Steve Wright a run for his money with her take on Factoids. And because it’s Christmas enjoy a couple of remarkable radio ads from the USA and Ireland. If you’d like to get in touch or share your production just email us. We love to share great audio from around the world – any station – any format, especially if it has an interesting story behind it. Buy David’s book Buy How to Make Great Radio from Amazon. Proceeds go to the Radio Academy. David Lloyd David is the Content and Operations Director of Orion Media, owners of Gem 106 and Free Radio. In a certain light he looks like this. David Lloyd. Photo by Kris Askey I got my copy of his book back in May… at the airport – inflight reading sorted thanks to @DavidLloydRADIO pic.twitter.com/oyUGBqBVxP — Steve Martin (@smartin) May 16, 2015 Colin Kelly Founder of Scottish Schools Radio Colin Kelly, founder of Scottish Schools Radio A box of tea bags Barry’s Tea looks like this. Available in some UK supermarkets. …and if you’re looking for a firearm in the Fresno area, here’s the link to PRK Arms. Festive treat from David Lloyd Thanks for reading down this far. Here’s your reward. Credits Earshot Creative Review theme music by the Tiger Club Band with kind permission. Voiceover is Elly Fairman at Hobsons. Interviews conducted via ipDTL. Special thanks to Media Central, Dublin. Any views expressed are personal. The contributors acknowledge all rights held by the owners, creators and performers of the recorded works which are included for the purposes of education and review. From Earshot where views are personal and original writing is licensed under Creative Commons. Follow @earshotcreative and send story ideas and examples of great creative work to the editor @smartin